public relation plan

Vegefood

Vegefood is the wealth of nature

Issue :
We know that recently many of women do not have enough time to spend their activities in the kitchen. They are too busy of their daily routines (which probably works) .They prefer to serve their children instant food rather than their own cuisine. In fact most of instant food is not good for out health. It contains preservative or probably dangerous substances but the women still give it to their children because they think that instant food is easy and quick to cook.
Now we provide an instant food which has no dangerous substance. We include nature substance is our product. Every mother should believe in this product, because it with help them very much. They will not be worried of thinking about their children nutrition when they eat vegefood, because this food is safe. It is also believed that children will love this food because they will not taste too much vegetable (something they absolutely hate). We mix 60% for the meat and 40% for the vegetable, so there will be the taste of meat as many children like
1. Objective :
a. to heal young generation’s food
b. To make the product familiar
c. To show the quality of vegefood
d. To get loyal consumer

2. key message:
This product provides vegetable nutrition and it has no preservative substances or other dangerous substances.

3. PR strategy:
a. target public : Adult women and their children
b. Differentiation : vegetable ingredients , natural process and reasonable price
c. Timing : three month
d. Place : Family place, mother community (arisan)
PR tools
PR tools HOW OUTPUT
1. Radio and newspaper’s advertisement To make community familiar with the product and to make the sure about the quality of the product Audio advertisement
2. presentation To realize society about the importance of vegetable Inspirational presentation
3. Research To find out the information in term of preservative and dangerous substance in a food Evaluation to differentiate between healthy and unhealthy food
4. Event • To include the children for making the food
• To make sure the mother that this food is healthy • Fun cooking competition
• Article about vegetable

PR plan
Product Social Economic Status Target Public Media desk Media selection
Vegenuged, vegesosis, vegebakso, Vegenoodle
From C+ B Children, women, general public Nourish specialist RRI, SOLOPOS


Event (on June, 2011):
• Theme : Healthy and fun cooking competition for children 7-14 years old
• Fun cooking competition for children and the importance of health presentation which is presented by nourishing specialist. People who are going to join this event must bring 3 packages of vegefood product.
• The presentation about health is hold after fun cooking competition finishes. It is going to be presented by nourishing specialist so that the role of the specialist here is to make the women believed in the quality of this product.
• The use of media is to spread the existence and quality of this product trough this event


ROI:
a) We are successful to produce a healthy food
b) This product will be recognized by the public
c) Everybody will have proofs about the quality of this product
d) We will get many more loyal customers